Comment 5: Business and Consumer Values
The schedule and the league is optimized to make money for shareholders. The NBA's product will be profitable regardless of minor scheduling fluctuations. My personal belief is that the institution of business exists to make people's lives better. However, sometimes we are so blinded by money that we lose touch with the true meaning of business: solving problems. The proposal does not involve money; it is purely in the spirit of helping others. As fans, we may simply want the schedule to entertain us, with primetime games on convenient nights. However, I personally believe that businesses and consumers should care about the well being of employees. In this case, the employees are people many of us look up to, NBA players. Despite how invincible they can seem, they have feelings too, they get injured, and the length of their career can hinge upon which night a particular game is played on. I think that if the NBA as a business and we as consumers/fans band together we can use technical innovations to optimize the schedule for the benefit of the players who give us so much joy.